New Integrated Marketing Firm Berths in FCT......

Mallam Is’haq Moddibo Kawu

The profile of marketing communication practice was shored up recently in Abuja, when a celebrated broadcaster and columnist, Mallam Is’haq Moddibo Kawu, and other experienced marketing communications experts, officially opened Word, Sound & Vision Multimedia Limited.

Speaking at the recent inauguration, Kawu, who is the Chief Executive Officer of the integrated marketing company, said it was established to champion a revolution that would change the face of marketing communication and broadcasting in Nigeria

According to him, “the Nigerian media terrain is such that a lot of players emerge daily, but the impact being made is not noticeable simply because a lot of repetition is at play. There is need for an emerging force to set the tone and agenda for a change, not just any change but a revelation that will set a new agenda. The only thing that is constant in life is change but the world lacks change agents.”

Considering the background of the CEO and the experience he has garnered home and abroad over the years, industry watchers believe that he must have done his home work carefully to set a new agenda.

Describing how the personality of the CEO will impact on the activities of the company in the market, the General Manager and Head of Administration of the firm, Bolanle Olatunde-Bruce said; “Mallam Kawu, a well experienced with a rich travel experience across continents has come to know and value what it means to be master of an art, an authority and a voice to be heard by discerning minds.

On what would turn out to be the Unique Selling Point of the new company, she stated that it is a one-stop-shop for all media activities with the sole mission of providing unequalled professional solutions to the mass communication industry’s challenges in Radio, Television, Print, Marketing Communications and Event Marketing. She also pointed out that the company has a platform for research of all varieties and consultancy.

Located in the heart of Jabi district in Abuja, the company, which prides itself as unrivalled within Abuja, FCT and its environs, is said to be equipped with state of the art equipment for all media related jobs that include but not limited to sophisticated editing systems, fast pace DVD cutters and printers, HDV latest version professional cameras, standard audio sound mixers, camera lights and cranes for advanced film production.

It was also disclosed that it houses a standard sound recording studio, with facilities for recording audio related data ranging from musical production, jingles, and voicing generally.
Kawu is a veteran journalist with over thirty years of experience traversing the Radio, Television and Prints. He is a broadcaster and member of the Nigerian Guild of Editors. He was the pioneer General Manager of Kwara State Television, former Editor of Daily Trust and currently Chairman Editorial Board of Blueprint Newspapers. He also worked previously with the BBC, Radio France and Radio Netherlands.

Olatunde-Bruce has traversed journalism, Advertising and Public Relations in the last twenty five years. She was also a former Vice Chairman of the Nigerian Institute of Public Relations (NIPR), Lagos State Chapter.

Her professional training took her through TELL and Dateline Magazine. She cut her teeth in advertising with the CentreSpeadFCB whereby she was variously Radio/Television Producer, Client Service Executive as well as an Administrative/Research and Business Development.). At various times, she heads the public relations department of Polo Limited, and a Public Relations Manager for Toyota Nigeria.

The company’s Creative Manager, Bayode Ojo, who heads the production unit, is a multi talented personality, with working experience that spans across advertising, branding, audio/visual production and experiential marketing.